The Rolex Explorer

I finally accepted that I had become a Rolex fan. Something I had never expected had come true.

But as I understood now, the simple truth is that the success of Rolex is based mainly on two simple facts: their watches are technically brillant and probably the best on the market. Rolex focuses obviously on the right things people appreciate: reliability, continuity, value. No experiments, no nonsense, no extravagance.

That’s all. That’s what makes great products.


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