The Fake

Is A Fake Luxury Watch Any Good At All?

Of course I wanted a Hublot. But I wasn’t so sure if it was a good investment. For an ETA based cool design case from unconventional materials and with a size unclear if still fashionable in another 5 or 10 years, in short: more a hip fasion piece than an eternal piece of luxury, I was not willing to pay the hipster pricetag of 12.000 bucks. For 3000 or 5000 it would have been reasonable, because the fancy design would find its lovers even if smaller watches would be again en vogute, but 12.000! No way.

But I still wanted one.

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